Professional Experience
BIO
As a rare hybrid technical and marketing copywriter, my experience in the digital space began just as the internet was booming, and as an English major, this piqued my interest. Over the years I have gained vast knowledge in the realms of content strategy and copywriting for both web and print arenas. From content strategy development to writing blogs, ad campaigns to emails, social media, SEO analytics and implementation, ebooks, ghostwriting, content and project management, and a little of everything in between, I have the skills to help you boost your brand, and reach more customers.
Work Experience Overview
2022-2023
Product Marketing Manager/Lead Copywriter and Editor
ngena - Secure Network Connectivity
Responsible for creating web and social media and long form content for SD-WAN, Wi-Fi, Security, Cloud, and Edge solutions. I wrote blogs, eBooks, landing pages, emails, website copy, and PPT presentations.I integrated SEO audit responses and revamped areas of the website with keywords for better Google rankings.
I developed and wrote associated content and emails for nurture campaigns created headline/tagline/CTA copy and post social media posts.I led strategic product marketing campaigns for Wi-Fi aaS (WaaS). I coordinated PR/Communication roadmap strategy for NaaS solutions and acted as technical and marketing content support between product, sales, and marketing. I created UX/UI personas and user flows.
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2021-2022
Senior Content Writer, Exec Blogs and Sale's Program Manager
Cisco Cloud and Compute
I created ghostwritten, blogs for execs in the Cloud and Data Center division of Cisco. I worked closely with PMs, GMMs, and SMEs to create thought leadership and product launch-related blogs. I also managed the editorial calendar and sync with social media teams as a cross-functional content manager to help processes flow well to meet demanding deadlines. I also developed and managed a biweekly sales enablement webinar for 3 Cisco Sales Teams.
2020-2021
Senior Technical Writer
Hitachi Vantara
I worked as the lead technical writer, with engineers, PMs, and marketing teams to help support product sales and internal customer support teams with user guides, blogs, installation guides, whitepapers, and more.
2019-2020
Senior Blog Writer
Thomson Reuters
I was brought in to help support thought leadership campaigns strategically, as well as with writing blogs to support the product marketing team efforts and promote podcasts.
2018 - 2019
Senior Content Analyst
Anthem, Inc
I supported adding content to the Medicaid and Medicare Web sites. Working on a cross-functional team, I collaborated with UX strategists and Marketing to create better customer experiences on the sites.
2017 - 2018
Senior Copy Writer/Strategist
IBM
I was brought in as UX strategy lead and lead writer to help with audit and optimizing product sections for the IBM Server division websites, working closely with Digital Marketing Managers and designers.
2016-2020
Freelance Script Writer
IBM Digital Video Services
As a consultant, I worked with various IBM teams to write B2B and B2C scripts about specific products. From promotion to interview style, I wrote scripts and provided creative direction for over 30 videos for various stakeholders.
2010 - present
Freelance Writer/Strategist
Self - employed
For many years I have worked as a freelance writer/strategist performing project-based work for brands such as IBM Digital Video Services, Honeywell, VMware, NCR, Coca-Cola, Southern Company, UpSwell Marketing, and several boutique marketing/ad agencies. My work entails writing for digital and print projects to promote products, events, and campaigns. I have worked on total website revamps, from redeveloping site structure to finished web copy, ebooks, video scripts, both print, and digital ad campaigns and so much more.
2008-2010
Senior Writer
Digitas
I was the Senior Copywriter assigned to Delta Airlines, with four junior writers in my charge. I managed the Delta airlines web and social media presence. Our team helped develop the "Keep Climbing" Campaign.
2001-2008
Senior Content Manager
IBM
I managed industry sections of the IBM Small and Medium Business Center, with four direct reports. My team singlehandedly drove two migrations of thousands of pages to new platforms.
The Early Years
1999-2001
Senior Technical Writer
EzGov
I helped create documentation for innovative, proprietary software which allowed people to interact more easily with the government online.
1998-1999
Senior Content Manager
ComputerJobs.com
I served as a content manager and tech support responder for this startup company. I also wrote and published articles based on interviews with SMEs and research related to technical careers to support their IT job recruiting brand.
1997-1998
Web Content Manager
Creative Loafing
I worked on a team to create and develop the first online version of the newspaper. I also created events pages and helped implement and document how to use a content management system.