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CONTENT STRATEGY EXPERIENCE

Over the years, content remains king, but content strategy has become a huge factor in my writing work and my experience.  Content created without a focused strategy is just throwing words into the wind and hoping they land with the right messaging and to the right people.  My strategy-focused work encompasses creating and implementing content strategy planning that enhances customer experiences.

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By creating compelling stories to reach the intended audience through the use Drupal/Agile processes, SEO, social media planning, and most importantly, working collaboratively and independently I assist brands and their customers to meet their goals for success.

INDUSTRY SKILLS

  • Copywriting

  • Content Strategy

  • Customer Journey Mapping

  •  Ghostwriting

  • Content Audits

  • Content Administration

  • Content Analysis

  • Marketing strategy

  • Technical writing

  • SEO 

  • Social Media strategy

  • Editorial Calendars

  • Project Management

TECHNICAL SKILLS

  • Microsoft Office Suite

  • Scrum/ Agile processes - Jira

  • (Drupal Slack, Kanban, Sharepoint)

  • WordPress

  • Smartsheets

  • Teamsite

  • Google Docs & Google Drive

  • Social Media

  • HTML

  • Mac and Windows platforms

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